You're familiar with hashtags... they seem to be everywhere! But did you know that hashtags have made their way to PINTEREST as well!? It's true! This much loved update to the popular "discovery engine" platform is making it easier than ever for your content to be discoverable. Here's the inside scoop on using hashtags on Pinterest... because they do work a little bit different.
To understand how Pinterest hashtags work just a little different, first you need to understand a little bit about how Pinterest works! Pinterest uses "SEO" to analyze your written and visual content to show your content as the best result for someone's search. This means that when you create a pin about chocolate cake, words like "chocolate cake" "chocolate" "recipe", etc help Pinterest understand your content. Then, when Alice comes along and searches "chocolate cake recipe" on Pinterest, your content is more likely to come up as a result. If you are NOT giving this...
The first step to conquering the fear of going LIVE on social media is to have a plan! Taking time to hash out a basic outline of what you plan to chat about helps give you direction, keeps you from rambling, and will help you seem more professional if that is your goal. Jot down an Intro, points to cover, and what you will say as you sign off to allow for better flow and less stress.
I get it, I do. I have to fight the perfectionist game from time to time. However social media LIVES are meant to be a bit off the cuff, low production value, personal chats! No one is expecting everything to be perfect or the lighting and sound to compare to your favorite HBO blockbuster. Give yourself a break! Have a plan, be friendly, try not to repeat non essential words such as um, and just roll with it!
In the end, please remember... social media isn't forever. Don't...
CONNECTION! It's the name of the social media game. While it's tempting to click away mindlessly on platform after platform, as business owners we should be striving to connect to the people around us on these amazing platforms we've been given. Never before have we had such an open ability to connect with ideal clients in our markets and around the world the way we can today. But how do we connect on Instagram? Here are 5 creative ways to connect with your audience (or potential audience) on this powerful platform.
1. GO DOWN THE HASHTAG RABBIT HOLE!
Sure, you're using hashtags... but are you FOLLOWING them and CLICKING on them? Spend some time clicking on hashtags related to your industry or service and COMMENTING on posts that are also using those hashtags! Find a new interesting hashtag? Click on that one too! Go down the hashtag rabbit hole and connect with others along the way!
2. DON'T BE AN INSTAGRAM STORIES CREEPER!
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